Often time celebrities and athletes chose some medium to share their story with fans, extend their careers and earn extra income. Writing books can be a very lucrative medium. For this assignment you are going to design your own book and story that can be used to motivate others. Use the internet to locate several examples of celebrity or athletes that have published their own story. Pay attention to the topics they chose, title and book design.
Assignment: You will need to create the front and back cover of your own motivational book. Here are a few examples:
Industry standards, norms, and trends are closely examined by marketers to predict consumer behavior as well as to adjust and place their products correctly to meet the constantly changing needs of consumers. While industry standards, or guidelines and goals, are established in different sports and entertainment industries research is necessary to identify and determine industry norms (expectations) and trends (the newest and latest demands and response of consumers) in the sports and entertainment industries. Industry norms provide examples of what to expect for attendance, revenue, length of events, and other important factors for sports and entertainment industries. Industry trends are often used as the basis of marketing strategies for businesses.
Assignment: You will need to create the front and back cover of your own motivational book. Here are a few examples:
Industry standards, norms, and trends are closely examined by marketers to predict consumer behavior as well as to adjust and place their products correctly to meet the constantly changing needs of consumers. While industry standards, or guidelines and goals, are established in different sports and entertainment industries research is necessary to identify and determine industry norms (expectations) and trends (the newest and latest demands and response of consumers) in the sports and entertainment industries. Industry norms provide examples of what to expect for attendance, revenue, length of events, and other important factors for sports and entertainment industries. Industry trends are often used as the basis of marketing strategies for businesses.
PART 1
Use the Internet to study the current trends of your favorite sport or other form of entertainment. List 5 current industry trends for that sport or form of entertainment.
Here are a few websites to help you get started. It will be necessary to locate other articles as well:)
Sports Industry- Generic (just as a starter, you need to also explore a specific sport that you are interested in
Movie Industry
This could be useful for all industries
Television Industry
Music Industry
PART 2
You are a junior marketing executive, and you have been asked for ideas. Based on your research in PART 1 think of a marketing strategy you would use to react to one of the trends. Write a memo to your marketing manager identifying the 5 current trends that you found, identify and explain the trend you are reacting to, your idea, and why your idea is a desirable response to the trend.
Marketing Strategies:
General Strategies: Market Expansion
With this strategy marketers look to grow overall sales in one of two ways:
• Grow Sales with Existing Products – With this approach the marketer seeks to actively increase the overall sales of products the company currently markets. This can be accomplished by:
1. getting existing customers to buy more
2. getting potential customers to buy (i.e., those who have yet to buy)
3. selling current products in new markets.
• Grow Sales with New Products – With this approach the marketer seeks to achieve objectives through the introduction of new products. This can be accomplished by:
1. introducing updated versions or refinements to existing products
2. introducing products that are extensions of current products
3. introducing new products not previously marketed.
Marketing Strategy Examples:
How to Find a Memo Template
1. Log into your Google account
2. Click on this link to open the template
https://drive.google.com/previewtemplate?id=1J7adGiC2qdiFptyJbe4-lXQCRB-3PzXGwrDsLLnDZxk&mode=public
3. Click on the Use Template button----this will automatically place it into your Google Drive
4. Click on File and select Rename. Use the file name Industry Trends
5. Share the Memo with me:spriggsk@clintondaleschools.net
6. Begin writing your memo
